Design Conscious .com eMarketing Newsletter

Issue: 5.2 – January 2009

8 WAYS TO DRIVE TRAFFIC TO YOUR SITE – PART 2

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This weeks newsletter is in two parts, and it covers ways to drive
traffic to your site. The first part gave you tips 1-4 now it’s time
for tips 5-8.

Part one is available here:

I hope you find the tips useful, please contact me on 0845 370 3459
should you need any further help or advice, and don’t forget the
Design Conscious Voucher Codes email is still waiting for all those of
you who haven’t opted to receive it yet.

Vouchers for: Tesco, Thomson, Currys, Dell, Weight Watchers etc.

8 WAYS TO DRIVE TRAFFIC TO YOUR SITE – PART 2 (tips 5-8)

(continued fram part 1)

5. Build a sitemap

How?
Google has a facility for you to add your websites sitemap to a
Google account. There are scripts you can install on your site to
automatically create a Google valid sitemap – so it’s easy to tell
Google and the other search engine spiders exactly where your pages are.

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6. Make words in your links meaningful

How?
If you make ‘Blue Widgets’ and the link to the widgets page says
‘Click here for our products’ then the search engine has no keywords in
the link to match up with the product page. Change the words in your
links to something like ‘The Blue Widget range’ – then the link and the
product page have keywords in common (Blue and Widget) thus increasing
your keyword relevancy.

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7. Look at your webstats and track your links

How?
Ask your web developer to show you the stats for your site and see where
your traffic is coming from. If your traffic is mainly referals from other
sites think about increasing your visability on those pages. Look at the
top 10 keywords that are being used to find your site and improve their
denisty and relevancy in your website (Don’t over do it – Google will
delist you for keyword stuffing if you repeat your words unnecessarily).
If you advertise in a newspaper or magazine add a tracking code to the
URL in the advert and then see how much traffic is generated. Doing this
will help you identify which advertising is really working for you -
allowing you to drop any area of advertising that isnt performing and to
increase the advertising that is.

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8. Google Adwords

How?
Google adwords is a briliant way of driving highly targeted traffic
to your site. It’s targeted because you bid on a keyword relating to
your business – say ‘Blue Widgets’ and your link is only shown when
someone searches and matches your keyword. When they click you get
charged and they are sent to your site. It’s a good way of getting
traffic but it can be a costly excercise if you don’t manage your
account, before you do this make sure your site is good enough to
convert any possible new leads to sales.

You now have eight of the best tips around for improving your online
presence. If you wish to implement any of these cost effective tips
call me for a quick quote or health check report on 0845 370 3459.

Make 2009 eventful not regretful!

Looking forward to speaking to you soon.

Ian Blackford
Owner / Manager
Design Conscious .com
Tel: 0845 370 3459

Saturday, January 31, 2009

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This email is being sent to you as a follow up from a paper letter we
have sent to you in the post previously.

Please make sure you add this email address to your address book or
white list this email address to prevent you from missing other issues
of the newsletter. Should you wish to un-subscribe from future mailings
please click here:

Please call or email ian@designconscious.com if you have any questions
about this email.

Design Conscious .com
Head Office, 40 Glendale Gardens, Lawley Village
Telford, Shropshire. TF4 2RG Tel: 0845 370 3459

—————————

Design Conscious Voucher Codes email is still waiting for all those
of you who haven’t opted to receive it yet.

Vouchers for: Tesco, Thomson, Currys, Dell, Weight Watchers etc.

Design Conscious .com eMarketing Newsletter

Issue: 5.1 – January 2009

8 WAYS TO DRIVE TRAFFIC TO YOUR SITE – PART 1

————————————————————————

This weeks newsletter is in two parts, and it covers ways to drive
traffic to your site. The first part gives you tips 1-4 the second
part will be tips 5-8.

I hope you find the tips useful, please contact me on 0845 370 3459
should you need any further help or advice, and don’t forget the
Design Conscious Voucher Codes email is still waiting for all those of
you who haven’t opted to receive it yet.

Vouchers for: Tesco, Thomson, Currys, Dell, Weight Watchers etc.

8 WAYS TO DRIVE TRAFFIC TO YOUR SITE – PART 1 (tips 1-4)

1. Make it easy for your website visitors to recommend you to others

How?
Add a Share button to your pages so your visitors can instantly
submit you to social network sites like Digg and StumbleUpon.

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2. Write more pages

How?
Look at your industry and work out what is the latest hot news (or
what’s going to be hot) then write a page of info about it on your site.
Do this at least once a month. The more content you have the more chance
the search engines will find you.

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3. Update your website structure

How?
Have a health check report done on your site. Any site that is a
couple of years old will have legacy code that the search engines now
ignores or worse can’t use. Search engine technology has moved on a lot
- your site needs to move on with.

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4. Tell people about yourself

How?
Get marketing. As I have said in previous mailshots the best way to
drive traffic and therefore sales is to tell people about your
services or products. One of the most effective ways of doing this is
with email mailshots (an example of which you are currently reading).

(continued in part 2)

Look out for part two later this week, you will then have eight of the
best tips around for improving your online presence. Call me for any
help or advice on 0845 370 3459.

Make 2009 eventful not regretful!

Looking forward to speaking to you soon.

Ian Blackford
Owner / Manager Design Conscious .com
Tel: 0845 370 3459

————————————————————————

This email is being sent to you as a follow up from a paper letter we
have sent to you in the post previously.

Please make sure you add this email address to your address book or
white list this email address to prevent you from missing other issues
of the newsletter. Should you wish to un-subscribe from future mailings
please click here:

Please call or email ian@designconscious.com if you have any questions
about this email.

Design Conscious .com
Head Office, 40 Glendale Gardens, Lawley Village
Telford, Shropshire. TF4 2RG Tel: 0845 370 3459

—————————

Design Conscious Voucher Codes email is still waiting for all those
of you who haven’t opted to receive it yet.

Vouchers for: Tesco, Thomson, Currys, Dell, Weight Watchers etc.

Design Conscious .com eMarketing Newsletter

Issue: 4 – January 2990

BUYING POWER VOUCHER CODES:
Tesco, Wieght Watchers, Thomson, Dell, Currys, Design Conscious .com

Voucher Codes Newsletter

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Being cautious and saving money is key at the moment, we all need to
keep an eye on what we are spending so we don’t come financially
unstuck. There are two problems with this however, the first is: life
goes on and there are things that we need in order to continue our
businesses and home life. The second issue is: the less we spend, the
less the companies we buy from sell, the more likely they are to go
bust. Putting this second point the other way round, the less people
spend, the less we sell, the more likely it is that WE can go bust.

Balancing spending is a very fine art and in these times it’s about the
only thing that you can really control. You can’t control the amount of
sales you make because the decision is out of your hands. You can’t
control the current business climate because it’s too big to influence,
but you can control how much money leaves the bank because you choose
to spend or not.

Ultimately buying power is in your hands, it’s in everybodies hands. At
the moment businesses are cutting spending to try and protect
themselves – this is always a sensible move – but what happens when
we need or want to buy something? When purchasing there is only one
thing to do and that is to buy wisely, buy where you can get discount
or the best value deal. At Design Conscious we understand this and so
we have pleasure in offering you some money saving deals.

We have obtained voucher codes from big names such as:

+ Tesco
+ Currys
+ Weight Watchers
+ Thomson Holidays
+ Dell Computers

With these offers you can benefit from up to £200 off a holiday (many
with free child places), £10 of your shopping at Tesco when you shop
online, 15% off a new Dell computer for your office, not to mention we
are also offering £150 off your first website or marketing campaign of
£400 or over with us at Design Conscious .com

Spending wisely helps everyone because: you get a great money saving deal,
the company you buy from gets a sale and slowly the economy gets up off
its knees. We all have a responsibility to get through this in one piece
and help each other do the same. Times are hard but we needn’t be hard
on ourselves. There is plenty of scope to get what we want and at the
price we want.

To get started all you have to do is follow this link and request the
Design Conscious Voucher Codes Newsletter:

Voucher Codes Newsletter

Once you have requested the newsletter you will get your voucher codes
in your welcome email this will be the second email you get, the first
requires you to click a confirmation link – make sure you confirm or
you won’t get your voucher email!

Make 2009 eventful not regretful!

Looking forward to speaking to you soon.

Ian Blackford
Owner / Manager Design Conscious .com
Tel: 0845 370 3459

————————————————————————

This email is being sent to you as a follow up from a paper letter we
have sent to you in the post previously.

Please make sure you add this email address to your address book or
white list this email address to prevent you from missing other issues
of the newsletter. Should you wish to un-subscribe from future mailings
please click here:

Please call or email ian@designconscious.com if you have any questions
about this email.

Design Conscious .com
Head Office, 40 Glendale Gardens, Lawley Village
Telford, Shropshire. TF4 2RG Tel: 0845 370 3459

Design Conscious .com eMarketing Newsletter Update

Issue: 3- January 2009

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Following on from the email I sent out last week which included
information about my photography service, I’d like to give you a little
update. In the last email there was a link to my website where you
could view a selection of my photographic work. I had added a tracking
code to that link and I have been monitoring it over the weekend. It
seems that 33% of you clicked the link and viewed my web page. It’s
almost certain that some of those clicks were for curiosity, but it’s
very possible that someone wanted to know more because they will have a
need for the service. (My rates are extremely good by the way!) It only
takes one of you who clicked to hire me to make it all worthwhile.

I hope now you can see that email mailshots are a very effective way of
getting people to see what you have to offer and with tracking you can
easily build a picture of what does and doesn’t work. You will
definitely be surprised at how little it can cost.

If you already have a list of your clients emails (on disk) and you are
able to write a short email (like this one) explaining what you have to
offer – then a one off mailing can cost as little as £80. A series of
6 emails can reduce the price of each mailing to £60 each (when booked
as a block of 6 to be mailed within 2 months of booking). HTML emails
can be produced but will require an individual quote.

A word of advice: I must strongly reccommend that you have a second
domain registered with which to run your mailing list from. You might
have noticed that my newsletters are being sent through:

delivery@designconsciousmarketing.com

Design Conscious Marketing .com

I registered designconsciousmarketing.com to protect myself should
anyone misinterpret my email newsleters and report me for sending
unsolicited email. If that becomes the case in theory my main email
address of designconscious.com won’t be affected. Non of us will want
to be accused of this but should it happen at least you are able to
retrived email on your main account. The registration of a second
domain name is the usual cost of £35 .co.uk or £50 .com – I will throw
in – F.O.C – a basic hosting account and MySQL database to enable the
mailing list to work and of course the tracking script will be installed
as well.

Take 5 minutes now to think about what you may be missing out on by not
keeping your clients in ‘check’ and then decide on how you can utilise
the email mailshot format to your best advantage, then give me a call
to discuss it in more detail.

Make 2009 eventful not regretful!

Looking forward to speaking to you soon.

Ian Blackford
Owner / Manager
Design Conscious .com
Tel: 0845 370 345

————————————————————————

This email is being sent to you because you are a client of
Ian Blackford at Design conscious .com.

Please make sure you add this email address to your address book or
white list this email address to prevent you from missing other issues
of the newsletter.

Please call or email ian@designconscious.com if you have any questions
about this email.

Design Conscious .com
Head Office, 40 Glendale Gardens, Lawley Village
Telford, Shropshire. TF4 2RG Tel: 0845 370 3459

Design Conscious .com eMarketing Newsletter

Issue: 2 – January 2009

Your clients need to be told what you sell

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Increasing your sales is difficult at the best of times, but it can be
made easier if you apply one golden rule:

“Tell everyone what you sell”

This is called ‘staying in check’. Nobody can buy from you if they
don’t know what you sell. How many times have you stumbled across a
product in a shop only to be surprised that they sold it at all? How
many times have you wanted something but just didn’t know where to buy
it from?

It’s frustrating for the purchaser – but it’s a loss of income for you
the product or service provider.

This year is the year to do something about it. 2009 is a ‘doom and
gloom’ year so now more than ever is the time to market your company at
any chance. Sending mailshots coupled with your website is by far the
most effective means of doing this.

This email is part of our 2009 proactive marketing – you are reading
it because we sent it to you. Look out for more of them soon as they
should start you thinking about your marketing too. Why not give me a
call and find out how well this email mailshot was received? Perhaps we
can talk about setting up and running a mailing list for you, so you
too can keep your clients in check? I bet you have a list of clients,
and I bet you have their email addresses. Why not send them an email
telling them about everything you do? I can help you – it’s actually
very easy and painless and more cost effective than you might imagine.

Did you know that not only do I offer website development and marketing
advice, I also provide a photography service? I can take shots onsite
and even take close up product shots in a mobile studio situation too.
I also create web ready 360 degree panorama shots. Here are some
examples of my photography:

Click here

There… you wouldn’t have known that if we hadn’t sent you this email
now would you? :-)

Make 2009 eventful not regretful!

Looking forward to speaking to you soon.

Ian Blackford
Owner / Manager Design Conscious .com
Tel: 0845 370 3459

————————————————————————

This email is being sent to you because you are a client of Ian
Blackford at Design conscious .com.

Please make sure you add this email address to your address book or
white list this email address to prevent you from missing other issues
of the newsletter.

Please call or email ian@designconscious.com if you have any questions
about this email.