Website design marketing and hosting in Telford Shropshire

“If you build it… they will come!”

Hmmmmm, good film: Kevin Costner, big field, ghost baseball players one of Hollywoods better turn outs. But the internet is not Hollywood. If you build a website, there is no guarantee that anyone will come to it - even if it’s indexed by the search engines.

Why?

Well, your site for definite is competing with millions of others all around the world for search engine results. You may also be in a market sector that is swamped with spam results. You might have only just made your site live and so you haven’t been indexed by the search engines yet - and even if you have been indexed you won’t show up straight away (months even) while Google (and the others) sandbox your site for an unknown period of time.

Gloomy isn’t it?

Then along comes a company GUARANTEEING you search engine placement. Their SEO package of improvements will catapult you up the results pages. Very possibly they will make things worse, at best nothing will happen at worst you will be de-listed by the search engine because of their spamming methods. Our advice is don’t touch these companies.

Actually… it’s not just our advice - while looking around for info to back up our beliefs above (because we could be pulling the wool over your eyes - just like the SEO companies), we came across this, read it from the horses mouth: Googles’ Take on SEO

So what can you do to promote your website?

Well, the old saying of “do it right first time” still applies. Get the right mix of keywords for your market place, write your website copy carefully, focus on your core business and…. most importantly…. compete locally.

Compete Locally? What does that mean?

Can you honestly say that you want to have enquiries from abroad, or from other parts of the UK? Do you really want to be number 1 for “your market sector widgets” in America? Or France? Or even the other end of the UK? can you fulfill those orders? If the answer is no, then you don’t need your website to compete globally. This is something that many people overlook completely.

Tell people you sell stuff

This might sound a little obvious - but how many times have you been in a shop and found something that you wanted and that you had no idea they sold? Worst of it is you had been looking everywhere for it and bought it at a higher price only a week or so before? Ok, so we can go on adding in the cliché’s but you get the drift.

Tell people you sell stuff - then tell them again, and again. Regular customer contact is easy to achieve and very powerful for results. This is why you get the leaflets in your free paper, this is why websites run mailing lists etc.

There a hundred and one things that you can do to promote your site, some of them will cost you money, others won’t cost you a penny, but promotion is the key to a successful website.

Talk to us and let us help you do it right first time.