Website design marketing and hosting in Telford Shropshire

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MARKETING: - Take every opportunity to tell people what you sell.I was recently on holiday and needed some beach shoes, you know those rubber soled scuba jobs that you can walk into the sea with - I was in half a mind to get a wet suit too - well it was a holiday in the UK and the kids wanted to be in the sea.

I took a stroll into town to start searching for shoes and came to a fishing tackle shop (of all places) with crates of shoes outside. I looked at the price label which said £9.99 each - that seemed a little expensive to me so I went to walk away. Out of nowhere up sprang the shop keeper to point out that she had written on the back of an old label (which had turned over in the breeze) and the shoes were actually 2 pairs for £5. I bought a pair (and some for my daughter) and as I was paying, the lady mentioned that they had the cheapest wet suits in town. I had a good walk round and, she was right - they were the cheapest. I went back and bought 4 - one for all of us.Now think about that for a moment - I could have walked away from that shop and would never have grabbed a bargain. But what’s worse the shop keeper might have missed out on two sales. All she did was tell me (the customer) what she sold and because of that I was able to make up my mind and buy what I wanted.

This is a fundamental rule to apply to any business, just tell people what you sell, plain and simple, and shout it louder when you have items on sale. There are many ways of doing it too, send out letters to your past customers, run a mailing list on your website, print flyers and have them inserted in the local free papers or just go house to house and push them through letter boxes.

Remember if people don’t know you sell it - they can’t buy it from you.

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