[Newsletter] Design Conscious .com eMarketing – Issue: 3 – January : Update
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Design Conscious .com eMarketing Newsletter Update
Issue: 3- January 2009
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Following on from the email I sent out last week which included
information about my photography service, I’d like to give you a little
update. In the last email there was a link to my website where you
could view a selection of my photographic work. I had added a tracking
code to that link and I have been monitoring it over the weekend. It
seems that 33% of you clicked the link and viewed my web page. It’s
almost certain that some of those clicks were for curiosity, but it’s
very possible that someone wanted to know more because they will have a
need for the service. (My rates are extremely good by the way!) It only
takes one of you who clicked to hire me to make it all worthwhile.
I hope now you can see that email mailshots are a very effective way of
getting people to see what you have to offer and with tracking you can
easily build a picture of what does and doesn’t work. You will
definitely be surprised at how little it can cost.
If you already have a list of your clients emails (on disk) and you are
able to write a short email (like this one) explaining what you have to
offer – then a one off mailing can cost as little as £80. A series of
6 emails can reduce the price of each mailing to £60 each (when booked
as a block of 6 to be mailed within 2 months of booking). HTML emails
can be produced but will require an individual quote.
A word of advice: I must strongly reccommend that you have a second
domain registered with which to run your mailing list from. You might
have noticed that my newsletters are being sent through:
delivery@designconsciousmarketing.com
Design Conscious Marketing .com
I registered designconsciousmarketing.com to protect myself should
anyone misinterpret my email newsleters and report me for sending
unsolicited email. If that becomes the case in theory my main email
address of designconscious.com won’t be affected. Non of us will want
to be accused of this but should it happen at least you are able to
retrived email on your main account. The registration of a second
domain name is the usual cost of £35 .co.uk or £50 .com – I will throw
in – F.O.C – a basic hosting account and MySQL database to enable the
mailing list to work and of course the tracking script will be installed
as well.
Take 5 minutes now to think about what you may be missing out on by not
keeping your clients in ‘check’ and then decide on how you can utilise
the email mailshot format to your best advantage, then give me a call
to discuss it in more detail.
Make 2009 eventful not regretful!
Looking forward to speaking to you soon.
Ian Blackford
Owner / Manager
Design Conscious .com
Tel: 0845 370 345
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Ian Blackford at Design conscious .com.
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Please call or email ian@designconscious.com if you have any questions
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Design Conscious .com
Head Office, 40 Glendale Gardens, Lawley Village
Telford, Shropshire. TF4 2RG Tel: 0845 370 3459
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