Website design marketing and hosting in Telford Shropshire
“If you build it… they will come!”
Hmmmmm, good film: Kevin Costner, big field, ghost baseball players one of Hollywoods better turn outs. But the internet is not Hollywood. If you build a website, there is no guarantee that anyone will come to it - even if it’s indexed by the search engines.
Why?
Well, your site for definite is competing with millions of others all around the world for search engine results. You may also be in a market sector that is swamped with spam results. You might have only just made your site live and so you haven’t been indexed by the search engines yet - and even if you have been indexed you won’t show up straight away (months even) while Google (and the others) sandbox your site for an unknown period of time.
Gloomy isn’t it?
Then along comes a company GUARANTEEING you search engine placement. Their SEO package of improvements will catapult you up the results pages. Very possibly they will make things worse, at best nothing will happen at worst you will be de-listed by the search engine because of their spamming methods. Our advice is don’t touch these companies.
Actually… it’s not just our advice - while looking around for info to back up our beliefs above (because we could be pulling the wool over your eyes - just like the SEO companies), we came across this, read it from the horses mouth: Googles’ Take on SEO
So what can you do to promote your website?
Well, the old saying of “do it right first time” still applies. Get the right mix of keywords for your market place, write your website copy carefully, focus on your core business and…. most importantly…. compete locally.
Compete Locally? What does that mean?
Can you honestly say that you want to have enquiries from abroad, or from other parts of the UK? Do you really want to be number 1 for “your market sector widgets” in America? Or France? Or even the other end of the UK? can you fulfill those orders? If the answer is no, then you don’t need your website to compete globally. This is something that many people overlook completely.
Tell people you sell stuff
This might sound a little obvious - but how many times have you been in a shop and found something that you wanted and that you had no idea they sold? Worst of it is you had been looking everywhere for it and bought it at a higher price only a week or so before? Ok, so we can go on adding in the cliché’s but you get the drift.
Tell people you sell stuff - then tell them again, and again. Regular customer contact is easy to achieve and very powerful for results. This is why you get the leaflets in your free paper, this is why websites run mailing lists etc.
There a hundred and one things that you can do to promote your site, some of them will cost you money, others won’t cost you a penny, but promotion is the key to a successful website.
Talk to us and let us help you do it right first time.
There are many aspects to consider about website design, it isn’t just about how the site looks, it also about usability, it’s about how it can be maintained and developed. It’s about marketing and getting results from your expenditure. It’s about knowing where to market your website - don’t try and take on the world, compete locally - Telford for example.
These days the race to the top of a search engine results table is a hard slog. Search engine optimisation is a black art and just as you get the hang of it… it changes. That’s why your website needs to continue growing and adapting beyond the design. It would be foolish to think that you could ever be one step ahead of the search engine and no web designer should ever promise you that, but you do have to keep up, and your site should be designed to allow for this.
You might be happy with your website and have no need for a re-design, you might just need some help with designing your marketing strategy, if so, then contact us for some help.
Design conscious is based in Telford Shropshire and are within easy traveling distance of the West Midlands, Wales and because of the extensive motorway network anywhere in the country.