Website design marketing and hosting in Telford Shropshire
Design Conscious .com has been commission again by Elliott Bridgman to create a second website for them then to bring their corporate website into line with it.
Website URL: http://www.elliottbridgman.com
Website URL: http://www.shropshirenotarypublic.com Client: Elliott Bridgman Solicitors
The Elliott Bridgman website (as you can see from the archives) had been designed and developed before but Mark Bridgman is now a Notary Public and therefore needed a new website to promote this new service. Working with Mark and Bethany at EBS - a new format and colour scheme was developed for the Shropshire Notary Public website.
Being a Notary Public is an extension of a solicitors services but is something that is quite separate, therefore the Shropshire Notary Public website needed to be hosting and set up as a separate thing, but to give it some grounding and relate it to a bone fide business, the same colours and theme was used again.
“If you build it… they will come!”
Hmmmmm, good film: Kevin Costner, big field, ghost baseball players one of Hollywoods better turn outs. But the internet is not Hollywood. If you build a website, there is no guarantee that anyone will come to it - even if it’s indexed by the search engines.
Why?
Well, your site for definite is competing with millions of others all around the world for search engine results. You may also be in a market sector that is swamped with spam results. You might have only just made your site live and so you haven’t been indexed by the search engines yet - and even if you have been indexed you won’t show up straight away (months even) while Google (and the others) sandbox your site for an unknown period of time.
Gloomy isn’t it?
Then along comes a company GUARANTEEING you search engine placement. Their SEO package of improvements will catapult you up the results pages. Very possibly they will make things worse, at best nothing will happen at worst you will be de-listed by the search engine because of their spamming methods. Our advice is don’t touch these companies.
Actually… it’s not just our advice - while looking around for info to back up our beliefs above (because we could be pulling the wool over your eyes - just like the SEO companies), we came across this, read it from the horses mouth: Googles’ Take on SEO
So what can you do to promote your website?
Well, the old saying of “do it right first time” still applies. Get the right mix of keywords for your market place, write your website copy carefully, focus on your core business and…. most importantly…. compete locally.
Compete Locally? What does that mean?
Can you honestly say that you want to have enquiries from abroad, or from other parts of the UK? Do you really want to be number 1 for “your market sector widgets” in America? Or France? Or even the other end of the UK? can you fulfill those orders? If the answer is no, then you don’t need your website to compete globally. This is something that many people overlook completely.
Tell people you sell stuff
This might sound a little obvious - but how many times have you been in a shop and found something that you wanted and that you had no idea they sold? Worst of it is you had been looking everywhere for it and bought it at a higher price only a week or so before? Ok, so we can go on adding in the cliché’s but you get the drift.
Tell people you sell stuff - then tell them again, and again. Regular customer contact is easy to achieve and very powerful for results. This is why you get the leaflets in your free paper, this is why websites run mailing lists etc.
There a hundred and one things that you can do to promote your site, some of them will cost you money, others won’t cost you a penny, but promotion is the key to a successful website.
Talk to us and let us help you do it right first time.
There are two distinct types of website’s, the first is referred to as ‘Static’, the second is ‘Dynamic’.
STATIC
Static doesn’t mean still, it means the content is all included in the HTML pages, if you want to change the content you have to open the page in a HTML program and edit the text, just as you would with a Word document for example.
This type of package needs less computing power to drive it and generally doesn’t require any special languages or code to make it function and therefore the hosting costs are cheaper.
Advantages:
- Cheaper hosting
- Website is more portable between hosting providers
Disadvantages:
- If the content you wish to change is in multiple pages, you have to edit them all
- More pages are required to serve all your products - if you have 100 products you may need 100 pages
- Generally not searchable (without scripts installed)
DYNAMIC
A Dynamic website calls all its content from a database. The pages are written with scripts that requests the information ‘on the fly’ and populates the page with the appropriate content. To change the content, you edit the records in the database.
Advantages:
- Changing one record changes that specific information throughout the whole site
- Less pages are required, same page just different content every time.
- Content in the database can be displayed in many different ways
- Searchable
Disadvantages:
- Hosting is more expensive
- Needs specialised languages and scripts
- Even though there are less pages, each page is much more complicated and therefore time consuming to construct and test.