Design Conscious web design

This week I’ve had 2 phone calls from potential new customers, both of which totally confused me. Now I understand that people not in this industry don’t understand the technical terms, but there is no excuse for not knowing what you want.

The typical opener I get is: ‘Hello, how much does a website cost?’

OK, lets try asking that question at a garage: ‘How much are your tyres?’ Who can answer this question without getting some further information: what size wheels, type of car, how many are needed?

A website can cost anything – it could be a holding page at £75 or it could be a shopping site the size of Amazon and cost £30k upwards.

Here is a quick list of info that you need to have and the type of questions you need to ask:

Tell the designer:

• if you have a domain already registered
• if you have hosting
• what type of site you want and the type of content you have for it
• what other sites you have seen that you like
• if you have a budget to consider
• if you require photography, or if you have the photograph, or if you need stock photography purchasing

Ask the designer

• whether you can see their previous work
• what are their techniques regarding search engine optimisation
• if they have payment options
• whether they work from templates or design bespoke

Try and think of any useful information and offer it in the conversation, I quoted at least one of my potential clients an incorrect price because I didn’t fully understand what they wanted.

The incorrect price was in their favour by the way!

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